Pinned Posts, The Twitter Brand Page Feature Facebook and Google+ Should Steal

Overall, the new Twitter brand Pages are pretty underwhelming. But one great feature they offer is pinned posts -- the ability to semi-permanently feature an expanded rich media tweet at the top of the Page. This help brands customize their Page to drive traffic to a specific link, photo, or video, promote a contest or important news, and make sure first time visitors always see a high quality piece of content. Oh hey, you know who else could ?benefits from pinned post? ?Facebook, because its custom Page app platform is too complicated for some businesses, and Google+, because it doesn't even have an app platform.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/QsErUcf9EiQ/

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